Loading...
0 view(s)
5 Reasons Your Repair Shop Should be on Social Media
Hey Repair Community - it's Social Media day! Yes, I too was unaware such a day of celebration existed, but what better way to celebrate than with a quick blog about it. Community Manager is just one of the hats I wear here at eTech Parts, and I've learned a lot since taking on the role. It's my hope to share some of those insights with you today - because if you don't have social media set up for your cell phone repair shop, you're missing out on valuable conversions, brand recognition, customer loyalty, SEO benefits..and the list goes on. If I haven't convinced you yet, here are the top 5 reasons your repair shop should be on social media - including some helpful tips along the way!1. Everyone is on Facebook
No matter your ideal customer or target demographic, Facebook is a great tool for reaching potential customers because nearly everyone and their dog has a Facebook profile. (No joke - my friend's dog Buddah has more Facebook friends than I do.) Facebook in particular can help you reach a larger group of people, because it's still the most widely-used online social platform. This automatically increases brand recognition, because more people are seeing your company online, in their newsfeed. And if you want to pay-to-play, Facebook offers a lot of fantastic advertising tools, too. You can boost your posts, or create campaigns to target specific users based on their location, interests, income, or career... It's a mad world, but Facebook can really help you get your message out to the audience you're trying to reach.2. It'll boost your brand authority
Having a completed and regularly-updated social media profile for your repair shop can do wonders for your online brand perception. Since consumers have multiple options all at their fingertips, there's a good chance your customers are checking you out online before choosing their preferred repair shop. If you want your repair shop's social media to really shine, here are some tips:- Include your business address - and directions if your location is tricky to find.
- Make it look professional with a high-quality header image and your brand logo. Hint: Adobe has fantastic stock images specific to our industry - search "phone repair" or "broken phone."
- Include a few photos of your repair shop in the "Photos" section.
- Link your Twitter, Instagram, and YouTube profiles to your Facebook profile. You can also include links to your Facebook, Twitter and Instagram in your Google+ profile.
- Respond to each review and comment posted on your page by former customers and followers - especially any negative ones.