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Many business owners are already aware of how to market their repair shop offline through networking and local advertising, but they find themselves stuck when it comes to marketing
online.
Here are 10 ways you successfully can market your repair shop online-
- Optimize your SEO
Most business owners know that their websites need to be optimized in order for search engines to find and rank them. If you aren’t already working on optimizing your SEO, that’s okay, you can learn more about optimizing your SEO
here
Optimizing your website includes making sure you have proper tags, titles, meta descriptions and alt text for images. If you feel too far behind on SEO, it may be worthwhile for you to hire someone who already knows what to do.
- Write Blogs
A blog can help out your SEO immensely! Writing longer blogs that are full of relevant keywords and rich content trigger a response from search engines to rank your site higher. It also adds value for your customers.
If consumers have a question and you write a blog about it, you have just answered their question and become a reliable source for information. You’ve created a connection before you have even met them. Nurturing online visitors is what turns leads into conversions and creates lifelong customers.
- Backlink
Backlinks can make a huge difference for your website’s SEO.
A backlink is when another website links to a page on your site. When you get a backlink from a site that has a higher domain authority than you do, it sends a signal to Google that your site is credible which can improve your rankings. Think of it like one of your superiors at a previous job writing a recommendation letter for you. That’s how the search engines see it. The more recommendations or backlinks you have, the more likely you are to move up in search rankings!
- Google My Business
This is one of those online marketing tips that should be a given but some businesses still don’t have a
Google My Business account.
When you search for a business on Google there is information that comes up on the right-hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
This is our Google My Business listing – as you can see we have several photos, as well as Address, Hours and Phone Number. Why waste this easy to use, free resource?
- Update Your Website
Not only is it important to update your content, but if your website looks like it’s from the 1990s it’s time for a total makeover, especially in the tech industry!
Website design is constantly evolving, so it’s important to keep up with the current trends so that you can compete in your market. Old website design can give outdated vibes to customers who will quickly leave your site and move on to one that looks more tech savvy.
- Make Sure Your Website Is Responsive
What’s the point of even having a website if it doesn’t look good on every device?
62% of users are unlikely to return to a mobile site they had trouble accessing. If your site is not responsive, those potential customers will find another business. More and more people are making purchasing decisions through mobile devices so make sure that your website is mobile friendly.
This is especially true now that Google has implemented its mobile first indexing. It’s best for you to check your mobile site across all devices and browsers. Make sure that the navigation and CTAs are functioning well.
- Using Social Media
Social media isn’t just for kids anymore!
Having a social media presence is immensely important for growing your business and getting customers in the door. Not only should your business be on social media networks like Facebook, Twitter, or Nextdoor (to name just a few), these social media icons should be visible on your website.
This is an easy way to connect with potential customers. Who hasn’t broken their phone and gone to Facebook asking where to fix it? You can be right there ready to lend a hand when they do!
- Email Marketing
Email marketing is still vitally important to businesses no matter how big or how small they are. Emailing your customers is a cost effective way to market to them directly. You can include graphics, photos and promotions to get customers interested. You’ll know who opened, clicked and when!
Email marketing and social media go hand in hand. Don’t have an email list? Set up a campaign to capture emails. Already have an email list? Use it to create a lookalike audience so that you can better target potential customers. The possibilities are endless.
- Email Automation
This is three online marketing tips all in one.
Email automation is, for lack of a better word, awesome. Once you create them you can sit back, relax and let them do their thing. Welcome automations, abandoned cart automations, and retargeting automations are three of the best ways to reach your customers.
A welcome automation greets your customers once they sign up to receive your emails. As a business you want to put your best foot forward so greet your customers as soon as they give you their email. Abandoned cart and retargeting automations are both great ways to get that sale that might otherwise be lost forever.
- Online Ambassadors
Your customers can become ambassadors for your stores brand if they had a good experience and share it on Google or social media sites.
They can also become your worst nightmare if they leave a bad review.
It is immensely important to thank customers who leave good reviews and to communicate with customers who leave bad ones. Reputation management and creating online ambassadors is a key online marketing tip and can humanize your business and help it grow immensely if done correctly.
Have you tried any of these tips for your own repair shop? Do you have any other useful tips not mentioned? Let us know at 1-800-697-5583 or email
[email protected]
This is our Google My Business listing – as you can see we have several photos, as well as Address, Hours and Phone Number. Why waste this easy to use, free resource?
