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The Story of Prodigee
Prodigee accessories are the latest and greatest addition to our lineup of eTech Parts trusted partners. While repair parts and tools are the main focus here at eTech Parts, we strive to be a one-stop shop for wireless repair businesses everywhere. Accessories are the perfect addition to any wireless repair store; who better to buy a new phone case than someone who just had their broken phone repaired? There are thousands of accessories available on the market but finding a stylish, protective and affordable brand to offer to our customers takes a lot of research and quality testing. So when we find an accessory brand we can trust and really get behind, we know we've found something special. Prodigee and eTech Parts are proudly working together to offer the Repair Community a profitable opportunity to get in on this exciting new accessory brand.
We had a chance to speak with Ryan of Prodigee to learn more about this exciting new brand, the story behind the slogan, "For the Genius Generation," and find out how sunny San Diego inspires this stylish line of accessories.
Tell us how Prodigee got started in the accessory business.
The president of Prodigee, Eran Shalom has been in the accessory business for about 8 years. Initially he was purchasing products for his distribution company and constantly searching for quality accessories that were up to current trends and protective, too. What Eran quickly found out was there weren’t many options at the price point he was looking for, so he decided to set out and create a brand that he would want if he were in the retailers’ shoes. He recognized a need in the market, and instead of pushing other companies to create what he wanted he decided to make it himself. That innovative approach has allowed us to further develop our ideas within the industry while allowing us to come together and collaborate in a creative environment.How does sunny San Diego inspire the product lines at Prodigee?
As you can tell from our line of accessories, there’s a mix of fun colors and styles available, which really relates to the environment we’re in. San Diego is a melting pot so we have a huge variation of personalities and experiences at our fingertips. We’re able to draw inspiration from the environment, the beautiful weather, and the open mentality of San Diego. Prodigee cases allow your phone to portray the sexy sleekness it was intended to have -- rather than take the beauty and simplicity of an iPhone for example and put it in a lunchbox all day. We strive to provide both style and protection without sacrificing the innovation through design your device is intended to have.
Where does the name “Prodigee” come from?
We live in a mobile world. Information is moving faster then ever before and new technologies are a driving force behind this. As we learn to adapt to this phenomenon the youth of today is inundated with these advances from day one. Their proficiency is almost unbelievable, and as a tribute to their capabilities we named ourselves Prodigee.Prodigee’s slogan is “For the Genius Generation.” How does Prodigee live up to that slogan?
We do this by supporting different organizations that are involved with educating our youth. We have developed a partnership with University of the People, which is a non-profit, tuition-free online university that helps provide access to higher education for those who might not otherwise have access to these resources. We are also involved with the San Diego chapter of the Junior Achievement Organization (JA). Through JA our staff has the opportunity to go into elementary schools and teach children about community and responsibility; they’re all entrepreneurial-based programs so the children are always very engaged and interested. Prodigee is also in the process of setting up an internship program where students will be able to come learn our business model, production, sales, marketing, and design to really learn how an idea comes to fruition.
Why is giving back to the community so important for Prodigee?
We understand that selling product and developing a brand is key to business -- but our company culture and the members on our team are not business driven. The relationships we have and the spirit of the connection drive us. Having that appreciation of community, that sense of “family” brings a stronger sense of responsibility and dedication to our lives. We don’t work for anyone – we work with each other. We are a team here, working together to create a process where we all have a voice and opportunity to be heard. For us, giving back starts with giving to each other; it begins with our attitude and it's expressed as Prodigee!Can you tell us more about Prodigee’s experience with retail and what the brand does to ensure success for retailers involved?
At Prodigee, we focus on relationships. We look to establish partnerships that are mutually beneficial and are primed for growth on both ends. Our prices are very competitive and with online price-protections, we insure that our partners remain competitive in the market. Our margins allow them to enjoy those benefits, to push our products and really support our brand. We offer numerous channels of support from marketing materials, sales training and very detailed product education. We keep an open line of communication with our partners; we don’t pretend to be experts in every market so the more information we receive from the retailer and consumer, the more we can use that information to improve our product line and positioning.