How to Properly Represent Your Business on Google+

How to Properly Represent Your Business on Google+

A couple months ago the Marketing Department at eTech Parts was nearly stumped by a social media platform: Google+. Somehow we ended up with more than 3 Google+ pages and profiles for our company and after weeks of head scratching and research, we figured out which ones to scrap and which page to continue to build. After reading blog after blog from SEO and Content Marketers around the world, it became clear we weren’t the only ones confused by the newly relevant Google+.  

Differences between Google+ profiles and pages

  According to Google support, there are two types of Google identities: Google+ profiles and pages. Profiles represent individuals, while pages generally represent brands, businesses or organizations.

• Your Google+ profile will be the personal account you have under the Gmail account or email address you’ve set up.  Using your personal Google+ profile, you should create a Google+ page, which will represent your brand or business.

• Your Google+ page identity is separate from your profile identity, so you can use a different name and have up to 50 managers for your Google+ business page.

   

How to Create a Google+ Page from your Google+ Profile

  1. From your Google+ Profile, go to the left drop-down menu and choose Pages.   2. Here is where you manage your Google+ pages. Choose Create a page to get started.   3. Pick a category. If your business is a brick-and-mortar store, choose Local Business or Place. If your business is mainly online, choosing Product or Brand is the best option for your Google+ page.   4. If you chose Local Business or Place…

• Submit all your information from contact info to photos and videos.
• Verify your listing by phone or postcard
• Wait for your listing to appear on Google
• Make sure to include hours of operation, payment options, and a phone number on your Google+ Page

  5. If you chose Product or Brand…

• Select a category your business falls under
• Enter your business name
• List your external website for Google to link back to
• Make sure to include contact info, photos, your brand logo and any other information relevant to your business

  6. Have fun with your new Google + business page! You can regularly update your profile with blog posts, pictures, videos, and you can even host a Google Hangouts from your business page. Add people and other businesses to your circles to optimize content engagement and sharing.   Good luck with your new Google+ business page! While you’re at it, why not join our brand new Mobile Device Repair Community on Google+?! There you can swap tips and tricks for repair and business with the best repair shop owners and technicians in the industry! You can even +1 our Google+ page and add us to your circles - we'll add you back! Thanks for reading and if this helped you create a Google+ page for your business, let us know in the comments below! If you'd like more small business marketing tips and more on social media for small business stay tuned for more from eTech Parts!